News

Following a record winter, Swiss tourism will continue to grow this summer. KOF expects overnight stays to increase by 0.4 per cent. The main reasons for this are the brighter outlook for the global economy, rising demand from overseas markets, and stable domestic demand. While the trend in the numbers of guests coming from Europe remains subdued, visitors from the United States and China in particular are providing a boost.

The annual report highlights the most important projects and publications of 2023. As the KOF celebrated its 85th anniversary last year, the review goes beyond 2023.

KOF is forecasting an increase of 270,000 overnight stays for the coming winter. This growth will be driven by both domestic and overseas guests. KOF expects to see a slight decline in overnight stays in the summer of 2024.

The long-serving president of the KOF's Sponsoring Association, Ueli Dietiker, has resigned. His successor is Stefan Nünlist. In addition, two new members were elected to the Executive Board of the SGK.

The tourism industry in Switzerland has managed to overcome the pandemic-related disruption and will continue to grow during the 2023 tourism year, according to KOF’s forecast. The domestic tourism sector is proving robust in the face of the slowdown in the global economy.